To successfully reinvent your brand, you must rethink your approach to product, history, culture, and the customer.
Vintage and retro may seem synonymous, but although they share a common past, their manufacturing date makes the difference.
Corporate image is related to the public (in the form of beliefs about the brand), while identity is reflected in the visual elements (logo, color, composition, images, icons, and more).
In the last decade, the flat design technique has become popular. What we know as flat design is not something new.
The fundamentals of the logo and visual identity are an important element to position oneself in the preference or at least in the focus of attention of audiences and consumers.
El fileteado porteño nace en Buenos Aires a principios del siglo XX. Es la expresión artística que mejor representa a la Ciudad, es un arte decorativo y popular que incorpora el dibujo y la pintura.
En 1994, Jeff Bezos funda Amazon, en un garage de Seattle. En 1995 ya se posiciona como el sitio web más importante de venta de libros en línea y asi lo reflejaba su logotipo creado por la por la agencia Turner Duckworth.
The perception we have of a neighborhood can be influenced by various factors, and the presence of brands and logos plays a fundamental role.
The fundamentals of the logo and visual identity are an important element to position oneself in the preference or at least in the focus of attention of audiences and consumers.
“Los Pumas” of Argentina, the national Rugby team, have had a distinctive logo over the years. Below, I give you a general overview of their history and evolution.
