Corporate image is related to the public (in the form of beliefs about the brand), while identity is reflected in the visual elements (logo, color, composition, images, icons, and more).
En 1994, Jeff Bezos funda Amazon, en un garage de Seattle. En 1995 ya se posiciona como el sitio web más importante de venta de libros en línea y asi lo reflejaba su logotipo creado por la por la agencia Turner Duckworth.
Mango, founded by Isak Andic in 1984, began with the sale of hand-embroidered shirts. Its logo has evolved, reflecting a more modern and minimalist image. The brand has transitioned from a local business to a global giant, with a focus on accessible and sophisticated fashion.
The perception we have of a neighborhood can be influenced by various factors, and the presence of brands and logos plays a fundamental role.
The fundamentals of the logo and visual identity are an important element to position oneself in the preference or at least in the focus of attention of audiences and consumers.