Engel & Völkers, with its roots deeply embedded in Hamburg, Germany, has woven a remarkable history since its inception in December 1977 when Dirk C. Engel laid the foundations of the company under the name Engel & Cie. At that time, as the exclusive representative of an American brokerage firm, he passionately dedicated himself to selling properties to German investors from the heart of Hamburg.
The evolution of Engel & Völkers took a significant turn when Dirk C. Engel and Christian Völkers decided to establish a brokerage office in the Elbe suburbs of Hamburg. The first headquarters, a majestic villa on the historic Elbchaussee boulevard, not only marked the beginning of a legacy but its façade also became a long-standing integral element in the iconic logo of the brand.
The founders not only created a real estate business but transformed an entire sector from its core. They introduced the franchise system, applied innovative marketing concepts, and continuously expanded their presence in high-demand international markets for primary and secondary residences. Engel & Völkers distinguished itself from conventional brokerage practices to become a prestigious brand with global success.
New Corporate Identity – 2023
As reported in a press release sent to the media on March 14, 2023, E&V has unveiled its new corporate identity. The evolution of its brand identity has been simultaneously launched throughout the international network, emphasizing a “digital” design approach.
The most significant change in these 40 years was the separation from the brand and the stylization of E&V’s iconic Villa. The new typography, designed by Dalton Maag Studio, appears more modern.
In this way, the statement notes: “The refinement of the brand has taken place over the last two years in an intense creative process, in collaboration with the international design agency Saffron and the typography studio Dalton Maag“.
“I am very proud of this new milestone. The new brand reflects the growth of our company over the past years worldwide and how digitization has been part of this growth without ever losing sight of our identity and values. The new brand and the iconic villa, now separated, combine heritage and modernity, appearing both clear and timeless at the same time.” – Christian Völkers, Founder and Chairman of the Advisory Board of Engel & Völkers.
Currently, Engel & Völkers continues to lead the way by offering cutting-edge solutions to the traditional real estate sector. Their approach translates into the implementation of digital tools and computer products that set new standards in real estate brokerage. The company stands out not only for its innovation but also for providing excellent services in all aspects of the real estate industry, thereby solidifying its position as a benchmark internationally.
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