To successfully reinvent your brand, you must rethink your approach to product, history, culture, and the customer. Brand redesigns often appear simple, logical, and inevitable. However, few succeed, and some take years or decades to yield significant results.
Notable brands, such as Apple, Gucci, and McDonald’s, revamped their marketing strategy and, in turn, piqued customer interest. Each of these companies achieved success by focusing on a new approach to product, history, culture, and the customer. Driven by organizational and operational changes, these four elements have become the pillars of sustained brand transformations.
