Corporate image is related to the public (in the form of beliefs about the brand), while identity is reflected in visual elements (logo, color, composition, images, icons, and others).
How to create a corporate image?
You may be wondering if it is truly possible to create a corporate image. The answer is that you can build it indirectly, and the key lies in evaluating it.
The visual expression of your brand is a mental representation, a collection of beliefs and ideas that shape the brand as good, responsible, or elegant, to mention a few qualities. Therefore, the first thing you should consider is the specialty of your company.
If it is a corporate entity dedicated to marketing, then think about the concepts you want to convey to consumers, define a target image, and based on that, decide how your products and services will help build it.
The next step will be to listen to your audience. You can monitor consumers through surveys to learn what they think about your brand, what ideas they associate with it, what feelings it evokes in them, and what experiences they identify with it.
