The logo of the US Open Tennis Championships, one of the most prestigious tennis tournaments in the world, has undergone an interesting evolution throughout its history. From its humble beginnings to becoming a globally recognizable icon, the US Open logo tells a fascinating story of design and evolution.
The logo of the US Open Tennis has undergone only one update since its introduction more than two decades ago. Although the central visual metaphor has remained constant, the way it is represented has undergone significant changes.
1997 – 2018
Both the original US Open logo and the current one share the characteristic of featuring a golden ball engulfed in flames in mid-flight. In the initial version, the ball and its white seams were clearly visible. The flames were positioned behind the ball, creating a dynamic effect. Additionally, a red curve was included, ostensibly representing the ball’s trajectory. While one might assume this curve followed the ball’s path, the direction of the flames suggested otherwise.
Within this imaginary orbit, the inscription “US OPEN” was placed. The designers opted for a classic serif typeface, which, while elegant lacked a distinctly sporty appearance.
2018 – Actual
Today, the US Open logo, created by the renowned graphic design firm Chermayeff & Geismar & Haviv, is a recognizable symbol worldwide. It has evolved from a simple and classic design to a more modern and dynamic one, reflecting the tournament’s transformation over the years. The US Open is not only an annual gathering of elite tennis but also a showcase of design and branding that demonstrates how a brand can evolve and maintain its relevance over time.
